Jaipur authorities have seized 53,256 bottles of Red Bull Energy Drink during an enforcement drive under the Rajasthan government’s Shuddh Aahar Milawat Par Waar campaign, citing alleged misleading promotional claims on the product’s label.
The raid was conducted on Tuesday as part of the state’s ongoing crackdown on food adulteration and deceptive food marketing. The campaign is being carried out under the direction of Chief Minister Bhajanlal Sharma and Medical and Health Minister Gajendra Singh Khimsar.
According to Food Safety and Drug Control Commissioner Dr. T. Shubamangala, an inspection team from the commissionerate raided the warehouse of M/s Adarsh Associate in Jaipur. The operation was led by Additional Commissioner Bhagwat Singh.
During the inspection, officials collected samples of the caffeinated beverage marketed as “Red Bull Energy” under the provisions of the Food Safety and Standards Act (FSS Act).
Joint Commissioner Dr. Vijay Prakash Sharma said the product packaging displayed claims such as “energy drink” and “vitalises body and mind.” According to the department, these statements are considered misleading promotional claims under the guidelines of the Food Safety and Standards Authority of India (FSSAI).
The seized samples have been sent to the State Food Laboratory for analysis. Authorities said further legal action will be taken under the Food Safety and Standards Act if the laboratory findings confirm violations related to the product’s labeling and promotional claims.
The Food Safety Department has also urged consumers to remain vigilant about food products carrying potentially misleading claims and to report any such cases to the department.
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