Ferrero Nutella Chocolate joins forces with Loop and Carrefour for new reuse pilot scheme.
Following Ferrero’s signing of the Ellen MacArthur Foundation’s and UNEP ‘s New Plastics Economy Global Commitment last year, it has now become a member of the Foundation, taking part in the New Plastics Economy (NPEC) Initiative.
Ferrero Packaging R&D department creates a new recyclable packaging for Kinder Happy Hippo.
Ferrero joins 4evergreen alliance, promoting fiber-based packaging.
The Ferrero Group shares its latest updates on its commitment for 100% of packaging to be reusable, recyclable or compostable by 2025. The latest updates include a raft of new activities and collaborations including Ferrero Nutella Chocolate joining forces with Loop and Carrefour in Paris, France for a new 10-store reuse pilot scheme, Ferrero becoming a member of the Ellen MacArthur Foundation – taking part in the New Plastics Economy (NPEC) Initiative, as well as new recyclable packaging for Kinder Happy Hippo and a new alliance with 4evergreen.
THE FERRERO NUTELLA CHOCOLATE GOUP ACQUIRE EAT NATURAL
“Eat Natural are an excellent strategic fit for the Ferrero Group as we continue to expand our overall footprint and product offerings into the healthier snacking market segment,” said Giovanni Ferrero, Executive Chairman of the Ferrero Group. “Eat Natural are a family-orientated company who share a number of the same values as us, and like us care deeply for our consumers, the environment and the communities in which we operate. I very much look forward to welcoming them to the Ferrero Group.”
“We are very happy to be joining the Ferrero Group,” said Eat Natural Co-founder, Praveen Vijh, “Ferrero is a fabulous company and we are proud that they would like us to be part of their family. We have many shared ethics and both have a vision to make healthier snacking available for everyone. Like us, they pride themselves on a commitment to ingredients, taste and storytelling. We can’t wait to get started.”
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